Now, to me, the syllable "bock" implies a dark beer. Doppelbock, eisbock, bokkbier -- all dark. Even maibock has a bit of colour to it. So I was surprised when I encountered Einbecker Ur-Bock in an off licence recently, presented in a green bottle, and quite plainly not bock-coloured.
It wasn't until I got it home that I noticed the "hell" in tiny outline letters on the neck. So presumably there's a non-hell version, properly dark, with the same label. It pours a limpid gold, giving off heady malt aromas. Tastewise, it's definitely true to its north German roots. The malt is there in spades, reminding me of a toned-down Jever, or an extreme Beck's. Behind the malt, there's a sugary sweetness, possibly connected to the 6.5% alcohol, and finishing up with a dry hoppiness catching in the back of the throat and necessitating another sip.
This Einbecker is a lovely little beer, brimming with flavour and well worth a look, if you can get past that initial bock shock.