I'm mad, me. Absolutely hatstand, no question. How mad? Well, the other day I paid €3 for a bottle of beer. A pale lager. From France. In a 33cl bottle, a green one.
What could possibly justify such a high price for something with the same provenance as Kronenbourg? Well, the beer in question is Kasteel Cru and its unique selling point / gimmick / device for separating money from fools is that it's made using champagne yeast.
On opening there was an immediate lightstruck whiff, no doubt resulting from the green glass. It pours extremely pale and thin looking, with lots of bubbles. This made me think immediately of fellow Alsatian Fischer, a beer I enjoy a lot. On the first sip there is indeed a similar sharp gassy dryness, but there's more as well. It really does carry the fruity, toasty flavours of champagne and the chardonnay grape (when fermented) in particular.
It's an interesting experiment, and a genuinely pleasant beer. It's still overpriced though: nice, but not that nice.