18 October 2012

Under the influence

I'm a bit of a sceptic when it comes to the marketing power of blogs. I find it hard to believe that they really wield any kind of influence over the buying habits of readers, or that they have any noticeable effect on the sales of things which feature in them. However, I can put the pints of The Poterhouse's new black lager which I drank at the weekend solely down to the mention the beer got on Reuben's blog here.

As he says, they've acquired the yeast for this from the brewing research centre at Weihenstephan, and hence the puntastic name PHD. It's a very dark brown colour and rather lacking in the head department. No shortage of flavour, mind: there's a thumping great wodge of caramel and milk chocolate at the front, similar to what you get in Czech dark lagers and not a million miles from Munich dunkel. Soon afterwards it turns much more schwarzbierish, drying right out and finishing on a crisp and roasted note.

Overall it's a very clean-tasting beer and is utterly sessionable as a result, though the big sweetness also rewards considered sipping too. A beer for all seasons: get it while it lasts.

6 comments:

  1. Anonymous11:38 am

    Does this mean they've killed the Vienna Lager seasonal ?

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    1. It certainly seems that way. I've definitely preferred this last two years of black lagers instead. Up with variety.

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  2. Wouldn't mind seeing this in bottle actually.

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    1. Anonymous6:25 pm

      Me too, I also sampled it after reading your blog. I'd actually love to see it all year round, possibly at the expense of one of their regular lagers. A craft/ brew pub shouldn't need three lagers!

      Eoin

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    2. Couldn't agree more. But Chiller pays the mortgage, apparently.

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  3. I'm not sure how much influence beer blogs have, but enough to send me to the local off license every now and again to get more beer.

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